ABOUT

​March 2019 - Current
Principal SOLCATALYST | USA

• Founder of a US solar panel manufacturing plant in Texas utilizing ITC 45X tax credits.

• Raised $19M in a PPM to purchase Ecoprogetti equipment.

• Raised an additional $17M from lead investor to purchase our building in 1301 Exchange.

• Facilitated successful exit during private equity acquisition of company and plant.

• Developer and Owner of 1.3 GW Solar Energy in que in Arizona with three utilities.

• 900 MW in System Impact Studies April 2025 with WAPA.

 

September 2024 - January 2025
Cleantech Mentor Department of Energy FEDTECH BOOST Cleantech Incubator

• One of 12 mentors working with inventors of renewable and solar energy at Sandia Labs.

• Directed team of 3 in crafting solar industrial thermal low carbon alternative while formulating framework, strategy, partnerships, and marketing for SolarFlame, start-up generated from Fall Cohort.

 

January 2015 – January 2019

Contractor – Marketing Strategy & Execution

Clients: SOLTEC, ALION ENERGY

 

• Developed and executed branding and marketing strategies for utility solar tracker firms expanding in North America.

• Managed social media campaigns, industry association partnerships, and press communications to enhance visibility.

• Planned and executed trade show and partner events, incorporating media outreach and content strategy to maximize reach and brand positioning.

 

January 2009 - December 2014
Director of North American Branding & Marketing Strategy TRINA SOLAR

• Developed impactful social media campaigns on Facebook, Twitter, and Google+.

• Led external PR initiatives while managing agency partnerships.

• Established ZepSolar alliance, facilitating acquisition by Solar City.

• Spearheaded branding initiatives across tradeshow, print, website, and digital channels within $3M budget.

• Cultivated distributor marketing relationships and implemented new loyalty program initiatives.

• Coordinated product launches for QuadMax, Honey, Trinamount (Zep Solar), and Trinasmart across APAC, Europe, and HQ (China).

• Managed Formula One Renault Lotus sponsorship to enhance brand visibility

 

January 2005 – January 2009

CONTRACT Marketing:

• Senior Marketing Consultant – Adobe Systems & Cisco Systems

• Adobe Systems, Inc. – Photoshop

• Cisco Systems – Field & Vertical Industry

• Directed partner marketing for Photoshop with industry leaders including Kodak, Hasselblad, Epson, Wacom, PDN, American Photo, Popular Photography, Smugmug, and DotPhoto.

• Launched the Adobe Photographers Directory for Creative Suite 2 and Photoshop CS2; managed localization into French, German, Spanish, and Italian.

• Designed marketing operations processes and quarterly vertical marketing plans at Cisco for sectors including financial services, healthcare, retail, government, education, manufacturing, and sports/entertainment.

 

January 2000 - January 2002
Senior Sales Producer – Yahoo! Finance YAHOO! INC.

• Responsible for sales strategies and advertising placement for the B2C Finance property (http://finance.yahoo.com).

• Assisted sales in positioning advertising opportunities.

• Utilize CRM (Siebel) for sales activity monitoring.Maintenance of ad inventory and pricing.

• The site generated $48M in revenue for 2001 and $78M for 2000 as well as 2 billion pageviews per month.

• Created sponsorships for automotive, technology, and consumer advertisers. Created custom sponsorship for Oracle, SBC, Ford, State Farm, Compaq and ETRADE.

 

January 1998 - January 2000
Marketing Manager - Design Services CADENCE DESIGN SYSTEMS

• Responsible for the execution of tradeshows, seminars, collateral, lead database and direct mail.

 

January 1995 - January 1998
Senior Business Analyst - Financial Accounts Cross-Technology Program GARTNER GROUP (DATAQUEST)

• Managed research for a subscription client base of financial analysts and investment bankers growing from $1M to $2M.

 

January 1991 - January 1995
Financial Consultant & Project Manager – International Mutual Funds CHARLES SCHWAB

• Created first international mutual fund product trading platform

• Negotiated contracts, trading procedures with offshore financial institutions in accordance with legal SEC regulations and language.

• Designed from concept to SaaS product launch in 4 months.

• Created trading interface and procedures for settlement.

• Brought in $10M assets in its first year.

• Institutional Representative - Mutual Fund (OneSource).

• Managed 10 mutual fund institutional trading relationships, which included over 50 mutual funds.

 

January 1989 - January 1991
Financial Consultant MERRILL LYNCH

• Registered Representative that sold investment products and advice.

 

​

​

MBA | International Marketing

San Francisco State University

BA | International Relations

University of Southern California

USC Senior Year Abroad

University of Kent, Canterbury

 

 

 

​

• Vice Chair, Turtle Island Community Capital, a non-profit CDFT

• Board Member, Indigenized Energy, Solar advisor Board Member for 18 Great Plains tribes in the Northern Energy Tribal Coalition. Grant Writer to 4 Greenhouse Gas Reduction Fund Grants including Elemental Impact, Coalition for Green Capital.

• Executive Director, Africa Solar Fund, Africa Solar Fund is a 5013(c) non-profit that works with local partners like TanzSolar and SimuSolar is to reduce poverty and improve the quality of life for people throughout Tanzania through the promotion of affordable technology powered by solar.

 

 

​

• Cadence Excellence in Marketing

• Charles Schwab Outstanding Customer Service

• Gartner Group Annual Shooting Star Award

• Merrill Lynch Regional Sales Award

• National Geographic All Roads Film Festival Photography Board

.